1940s Wedding Fashion

1940s Wedding Fashions

Rationing and World War II had a huge effect on fashion and wedding attire during the 1940s. The ‘Make Do & Mend’ campaign by the government led to a flourish of creativity by the fashion conscious women affected by the rationing. When it came to weddings women often made their own dresses using fabric not subject to rationing or easily available fabric commonly used like parachute silk, re-worked old dresses, pooled coupons with other women and even wore dresses [...]